callaway feel confident that players
Callaway Golf announced it has reached an agreement with Perry Ellis International to design, manufacture and distribute
Callaway golf and sportswear apparel in the U.S., Canada, Latin America and the Caribbean.
Terms of the agreement were not disclosed.
"We are delighted to have found the right partner to help us more firmly position Callaway as a lifestyle brand," said George
Fellows, Callaway Golf's president and CEO. "Perry Ellis International is known worldwide as a leader in both design and
distribution of apparel and accessories."
Perry Ellis International will service department and specialty stores and corporate channels, while Callaway Golf will focus
on green-grass, off-course and sporting goods channels through its newly-created soft goods sales force. Perry Ellis
International also will perform the embroidery, embellishing and warehousing of product for callaway
During the remainder of 2009, Callaway will continue servicing the market with product produced by its previous licensee.
Perry Ellis International's designs will begin shipping in spring 2010.
"We see this as an incredible opportunity for us to help expand Callaway's presence in the apparel market," said Oscar
Feldenkreis, Perry Ellis International's president and chief operating officer. "This relationship allows both companies to
complement each other's strengths and concentrate on their individual core capabilities."
Perry Ellis International's golf brands include PGA Tour, Original Penguin and Grand Slam.
In an earlier discussion of the company's financial performance, Feldenkreis said: "Our golf business grew by almost 20
percent for fiscal 2009, primarily driven by the performance of the Grand Slam at Kohl's, PGA Tour at J.C. Penney, and other callaway
retailers. . . . This spring, our products are available in all of Kohl's doors, all J.C. Penney doors, and the majority of
Macy's doors. In total, today, we are serviced in 3,842 doors up 773 doors compared to spring 2008."
Callaway Golf Company (NYSE: ELY) today announced the November 15th retail availability of its new X Series JAWS wedges. The
new X Series JAWS wedges offer aggressively sized MACK Daddy grooves that will conform to the Rules of Golf until at least
2024 for maximum spin and control, as well as C-Grind versatility for precision shot-making.
Crafted by Roger Cleveland, Callaway’s Chief Designer, the X Series JAWS wedges are made of Forged 1020 carbon steel and
undergo a Triple Net Forging process to produce incredible feel and consistent sole geometry. They are available in two
finishes, Dark Vintage or Milky Chrome, and can be purchased with steel or graphite shafts.
“The MACK Daddy grooves featured in Callaway’s new X Series JAWS wedges have been designed to the absolute limits allowed
within the Rules of Golf. As a result, they produce incredible shot-making results,” said Roger Cleveland, Chief Designer,
Callaway Golf. “We’ll offer these wedges with MACK Daddy grooves through the end of 2010 and feel confident that players
will benefit by using them for many years after.”
The USGA and R&A ruling bodies have recently adopted a new Condition of Competition groove specification that applies to play callaway
on the professional tours in January 2010 and certain top amateur events starting in 2014. While the MACK Daddy grooves
featured in Callaway Golf’s new X Series JAWS wedges do not satisfy this new Condition of Competition, they do conform to
the Rules of Golf and may be used in all other rounds, including handicap rounds and the vast majority of competitions. In
fact, as noted above, they may be used in tournaments as prestigious as the U.S. Amateur and British Amateur until the year
2014. For the vast majority of golf played around the world, the MACK Daddy grooves featured in Callaway’s new X Series JAWS
wedges are conforming to the Rules of Golf until at least 2024.
X Series JAWS wedges feature a new C-Grind sole that enhances versatility and delivers precision shot-making by improving
turf interaction. This “C” shape of the sole relieves the heel and toe bounce and reduces the sole width. This, combined
with JAWS’ tighter heel-toe radius, enhances its playability from all lies and conditions. The soft 1020 Forged carbon steel
enables golfers to feel tour-level feedback around the greens.
The aggressively-sized MACK Daddy grooves found on X Series JAWS wedges were named by callaway Staff Professional Phil
Mickelson. They were designed at the maximum conforming depth and width, resulting in maximum spin from any lie.
The new X Series JAWS wedges from Callaway Golf are initially available in loft offerings of 52°, 56°, 58° and 60°, all
of which are obtainable in left-handed models. Additional lofts (50°, 54° and 64°) arrive at retail on December 15th. X
Series JAWS wedges feature a new product introduction retail price of $119.
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callaway feel confident that players